Jenny Li Fowler sits down with Devon Maloney, Associate Director of Digital Marketing at MIT Sloan School of Management. Devon shares insights into how her team crafts eye-catching, value-driven graphic series like "Numbers That Matter" and quote cards tailored for on-platform engagement on Instagram and LinkedIn. They discuss using Canva for scalable template creation, tracking saves and shares over vanity metrics, optimizing content for both humans and LLMs (AEO), and why authentic, tactile content resonates with modern digital audiences.
Jenny Li Fowler sits down with Devon Maloney, Associate Director of Digital Marketing at MIT Sloan School of Management. Devon shares insights into how her team crafts eye-catching, value-driven graphic series like "Numbers That Matter" and quote cards tailored for on-platform engagement on Instagram and LinkedIn. They discuss using Canva for scalable template creation, tracking saves and shares over vanity metrics, optimizing content for both humans and LLMs (AEO), and why authentic, tactile content resonates with modern digital audiences.
Guest Name: Devon Maloney, associate director of digital marketing at the MIT Sloan School of Management
Guest Social: LinkedIn
Guest Bio: Devon Maloney is associate director of digital marketing at the MIT Sloan School of Management, where he works to bring the latest business ideas and insights to an audience of global executives. He leads strategy and content development for MIT Sloan’s paid and organic social media channels. With a background in higher education and the performing arts, Devon has worked across industries to develop and implement comprehensive strategic communications initiatives through traditional and new media. Devon earned his bachelor’s degree from Boston College and holds a master’s degree from Carnegie Mellon University.