Confessions of a Higher Ed Social Media Manager

Ep. 65: How the Comments Became the Main Character

Episode Summary

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset. What used to be an afterthought is now a core driver of engagement, insight, and even content ideation. Carissa introduces the concept of a “comment strategy” and explains why social media managers—especially in higher ed—can no longer afford to ignore it. If you're thinking about leveling up your enrollment marketing approach, this episode offers a fresh, data-informed perspective.

Episode Notes

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset. What used to be an afterthought is now a core driver of engagement, insight, and even content ideation. Carissa introduces the concept of a “comment strategy” and explains why social media managers—especially in higher ed—can no longer afford to ignore it. If you're thinking about leveling up your enrollment marketing approach, this episode offers a fresh, data-informed perspective.

Guest Name: Carissa Estreller, Digital Culturalist, Founder of Hook and Anchor Media

Guest Socials:
LinkedIn: https://www.linkedin.com/in/cestreller/
Substack: https://digitalculturist.substack.com/

Guest Bio: Hi, I'm Carissa Estreller. I'm a digital culturist, and I study the internet so brands can sleep at night.