In Episode #50 of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution. As a former Associate Director of Social Media at Yale School of Management, Eve shares how she’s leveraging her social media expertise in a new environment and rethinking communications strategy in a more global, academic context. This conversation is a must-listen for professionals considering a pivot or expansion in their higher ed marketing career.
In Episode #50 of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution. As a former Associate Director of Social Media at Yale School of Management, Eve shares how she’s leveraging her social media expertise in a new environment and rethinking communications strategy in a more global, academic context. This conversation is a must-listen for professionals considering a pivot or expansion in their higher ed marketing career.
Guest Name: Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center
Guest Social: LInkedIn
Guest Bio: Eve Gaciarz is the Assistant Director of Communications at the Yale MacMillan Center, where she supports strategic messaging and digital engagement across the Center’s globally focused programs and initiatives. She brings a strong background in marketing, communications, and social media strategy, with a focus on storytelling that builds connection and elevates institutional voice. Prior to joining MacMillan, she served as Associate Director of Social Media at the Yale School of Management, leading community-driven campaigns and platform growth. Eve earned her bachelor’s degree in Communication, specializing in Public Relations and Advertising, and her master’s degree in Management, both from the University of Hartford.