Confessions of a Higher Ed Social Media Manager

Ep. 49: Building a Repeatable Process for Creativity

Episode Summary

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter). Ted brings a refreshing take on creativity in social media, debunking the myth that inspiration strikes like lightning. Instead, he shares how creative consistency is a skill—one that can be systematized, scaled, and repeated. Whether you're a burned-out content creator or a higher ed social media manager in a creative rut, this episode is full of insights that will reignite your spark.

Episode Notes

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter). Ted brings a refreshing take on creativity in social media, debunking the myth that inspiration strikes like lightning. Instead, he shares how creative consistency is a skill—one that can be systematized, scaled, and repeated. Whether you're a burned-out content creator or a higher ed social media manager in a creative rut, this episode is full of insights that will reignite your spark.

Guest Name: Ted Harrison, Founder/CEO at neuemotion

Guest Social: LinkedIn

Guest Bio: Ted Harrison is the Founder and CEO at neuemotion, servicing Fortune 500 clients and beyond, author of Entrepreneurial Creativity: Repeatable Creative Success, and the former Head of Production at Twitter Inc. & X Corp. His past work has ranged from building a 9-figure content business as an "intra"preneur at Twitter, to animation onsite in Iraq, to award-winning Super Bowl commercials, to script coverage for Academy Award-winning director Jonathan Demme.