Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing campus communications during not one—but two—active shooter incidents at UNC. This powerful conversation explores the evolving role of social media in emergency communications, the need for cross-functional collaboration, and how crisis preparedness can shape a content strategy that’s both compassionate and clear. If you're responsible for social media in higher ed, this is a must-listen.
Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing campus communications during not one—but two—active shooter incidents at UNC. This powerful conversation explores the evolving role of social media in emergency communications, the need for cross-functional collaboration, and how crisis preparedness can shape a content strategy that’s both compassionate and clear. If you're responsible for social media in higher ed, this is a must-listen.
Guest Name: Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill
Guest Socials:
LinkedIn
Instagram
Guest Bio: Chelsey Holts is the Director of Content Strategy at the University of North Carolina at Chapel Hill, overseeing the development and implementation of campus-wide communications content in support of the University’s brand strategy and key messages. In her role, she advises leadership on strategy and reputation and works with a team to identify, produce and amplify impactful content for Carolina’s various audiences on its website, social media channels and email newsletter. She consults with colleagues across campus on strategy and crisis management and leads collaborative initiatives with departments and schools.
Previously, Chelsey served as the Director of Social Media for Carolina. Her experience in social media and digital marketing spans various industries, including automotive, entertainment, agricultural and higher education. Chelsey is a graduate of the UNC Hussman School of Journalism and Media and has published several articles in the Journal of Education Advancement & Marketing.