Host Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot. Together, they dig deep into what it really takes to launch a successful social media campaign—especially when you’re operating with little to no budget. From identifying the "why" behind a campaign to finding creators on LinkedIn who will amplify your message (even for free), this episode is a goldmine for anyone looking to make a meaningful impact with minimal resources.
Host Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot. Together, they dig deep into what it really takes to launch a successful social media campaign—especially when you’re operating with little to no budget. From identifying the "why" behind a campaign to finding creators on LinkedIn who will amplify your message (even for free), this episode is a goldmine for anyone looking to make a meaningful impact with minimal resources.
Guest Name: Christina Le, Head of Marketing, Plot
Guest Socials:
LinkedIn
Substack
Guest Bio: Christina Le has built social media from the ground up at six different companies across a range of industries. Now, she’s the Head of Marketing at Plot, a next-gen social listening platform that helps brands extract insights from video content. With over a decade in social, she’s passionate about making social media marketing more strategic, sustainable, and—most importantly—recognized as a core business function, not an afterthought.