In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team. Titled “How Oxford University Built a Campaigns Team to Reshape Their Global Brand,” this conversation dives deep into the hows and whys of Oxford’s centralized campaign strategy—one that touches all 57 departments and positions the institution as a forward-thinking, globally connected research powerhouse. If you're curious about higher education content marketing, centralized campaign models, or the strategic integration of social media in research comms, this one’s for you.
In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team. Titled “How Oxford University Built a Campaigns Team to Reshape Their Global Brand,” this conversation dives deep into the hows and whys of Oxford’s centralized campaign strategy—one that touches all 57 departments and positions the institution as a forward-thinking, globally connected research powerhouse. If you're curious about higher education content marketing, centralized campaign models, or the strategic integration of social media in research comms, this one’s for you.
Guest Names:
Samuel Harriman, Campaigns Project Manager, University of Oxford
Olivia Finch, Campaign Producer, University of Oxford
Guest Socials:
Samuel: LinkedIn, Instagram
Olivia: LinkedIn
Guest Bios:
Samuel Harriman (He/him) is responsible for the delivery of large scale multimedia campaigns as Campaigns Project Manager at the University of Oxford. He has previously worked in digital media management at Cambridge Judge Business School, University of Cambridge, student recruitment and marketing at the University of Leicester and in stakeholder engagement at the Institute and Faculty of Actuaries.
Olivia Finch (She/her) plays a pivotal role in delivering campaigns in her role as Campaigns Producer at the University Oxford. She has previously been responsible for marketing languages and library content at Oxford University Press and worked as a marketing executive at Auckland Writers Festival.