Ever feel overwhelmed by the growing list of tasks for managing social media channels? Jenny sits down with Maya Wesby of the Harvard Graduate School of Education, to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC). Maya also has a refreshing take that helps reduce audience fatigue and increase engagement. This episode is a must listen if you’re looking to streamline your work routine.
Ever feel overwhelmed by the growing list of tasks for managing social media channels? Jenny sits down with Maya Wesby of the Harvard Graduate School of Education, to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC). Maya also has a refreshing take that helps reduce audience fatigue and increase engagement. This episode is a must listen if you’re looking to streamline your work routine.
Guest Name: Maya Wesby
Guest Social: LinkedIn
Guest Bio: Maya Wesby is the Social Media Manager for the Harvard Graduate School of Education, where she handles the ideation, execution, and analysis of content across channels. She curates the school's social presence through engaging with the campus community, promoting school-wide events, and adapting editorial posts and announcements into social-first content. She supports the school's brand as a leading institution in the education field and as a welcoming community for those who want to Learn to Change the World.
Previously, Maya supported social campaigns for consumer brands including Samsung, Dove, and HomeGoods. She is a master's student studying journalism with the Harvard Extension School and holds a bachelor's in history from Princeton University.