Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories. Danielle also highlights the supportive community within higher ed marketing and the value of continual learning.
Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories. Danielle also highlights the supportive community within higher ed marketing and the value of continual learning.
In this episode you will learn:
Guest Name: Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania
Guest Social: LinkedIn
Guest Bio: Danielle Sewell has over 13 years of experience in strategic marketing and communications. She has been working in higher education since 2014, specializing in digital community-building, brand development, organizational storytelling, and marketing leadership. She currently serves as Director of Digital Marketing at York College of Pennsylvania, where she oversees content strategy and implementation for the institutional website and flagship social media channels.
Danielle’s educational background centers on professional writing and creative project management. She completed her undergraduate degree in English with a writing concentration at the State University of New York at Plattsburgh, followed by an M.A. and M.F.A. in Creative Writing from Wilkes University.
She lives in York, PA with her husband, Scott, and their dog, Cosmo.