Confessions of a Higher Ed Social Media Manager

Ep. 17: Managing an Executive Channel

Episode Summary

Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence. You will gain insights into the differences between managing institutional and executive accounts and the role social media can play in higher ed administration and communicating with students. Whether you're a social media manager or a higher ed professional, this episode is packed with valuable takeaways on building and maintaining a dynamic social media presence for a higher ed executive.

Episode Notes

Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence. You will gain insights into the differences between managing institutional and executive accounts and the role social media can play in higher ed administration and communicating with students. Whether you're a social media manager or a higher ed professional, this episode is packed with valuable takeaways on building and maintaining a dynamic social media presence for a higher ed executive.

Guest Name: Teddi Tostanoski, Colorado State University

Guest Social Handles:
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Guest Bio: Teddi Tostanoski serves as a Senior Social and Digital Media Strategist at Colorado State University, leading the social media strategy for the Office of the President. Teddi’s social media career spans nonprofits, small businesses, consumer electronics, and for the past six years, higher education—where she has focused on executive, undergraduate admissions, and institutional social media strategies. All of her work is guided by a passion to build strong online communities through inclusive and accessible practices. Currently, Teddi is working closely with President Amy Parsons to further Colorado State University’s brand by pushing the boundaries of how a university president shows up online.